Driving Awareness Around Opioid Treatment in California
When the opioid crisis was declared a national public health emergency in 2017, the California Department of Health Care Services (DHCS) needed a trusted partner to help get life-saving information into the hands of those who needed it most. Enter Mediasol.
In collaboration with DHCS and powered by federal State Opioid Response (SOR) funding, Mediasol launched the Choose Change California campaign—an integrated, statewide outreach initiative aimed at educating Californians about Opioid Use Disorder and the proven treatments available through Medications for Assisted Treatment (MAT).
Through culturally responsive messaging, targeted media strategy, and ongoing community engagement, Mediasol built a campaign that not only informed, but inspired action.
Californians have actively sought treatment options since the launch of the Choose Change California campaign, demonstrating the impact of data-informed messaging paired with compassionate storytelling.
The enduring partnership between Mediasol and DHCS has built long-term trust and continuously optimizes campaign strategy to meet evolving community needs.
