Making College Possible for Every Californian
To close persistent gaps in enrollment and educational equity, the California Community Colleges launched the I Can Go to College campaign, a bold, multilingual initiative aimed at reaching students from low-income and disadvantaged communities.
In partnership with state education leaders and community stakeholders, the team now at Mediasol helped lead the development and execution of the campaign from 2010 to 2022.
Focused on affordability and access, the campaign educated students and their families about available financial aid and the value of community college. Through a mix of digital, print, broadcast, and grassroots outreach, we delivered targeted messaging that empowered students to take the next step toward higher education—regardless of their background.
In strategic campaign efforts spanning 12 years, driving awareness, outreach, and enrollment across California’s 116 community colleges.
Through multilingual marketing, community partnerships, and influencer engagement to equip students with the tools and confidence to pursue college.
