The Challenge
Diabetes is one of the costliest and fastest growing diseases in the United States. The goal of this campaign is to provide targeted messages to those who are at highest risk for pre-diabetes.
→ Reach the target audience with the media they use the most.
→ Reach specific ethnic groups that reflect the CA population.
→ Develop creative that will resonate with the target audience.
Results
41,597,303
impressions delivered
112,438
total clicks
0.27%
click thru rate
How We Did It
We started by identifying the primary objective of the marketing and communication initiatives, is to:
→ Engage and increase the number of people in California who are aware of the personal risk and risk factors for type 2 diabetes.
→ Educate them about diabetes prevention programs (DPPs) treatment resources and where to access them.
→ Provide targeted exposure to and create interest in the problem of diabetes in CA and the link to heart disease
Our media buys reflect the demographic segments and languages that are targeted throughout the campaign via Radio, Television, Pre Roll/OTT, Out of Home (OOH), and Digital.
This campaign reached Californians in English and Spanish, Adults 18+.
