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Normalizing Mental Health Support During a Global Crisis

As the COVID-19 pandemic upended daily life across California, emotional well-being became a pressing public health issue.

In response, the California Department of Health Care Services (DHCS) expanded CalHOPE, a FEMA-funded crisis counseling program originally built to support communities impacted by natural disasters. The goal: deliver free mental health resources and resilience support to Californians navigating unprecedented stress and uncertainty.

To meet this urgent need, DHCS partnered with Mediasol to launch Hope Lives Here, a dynamic, statewide public awareness campaign that evolved in real-time alongside the pandemic. From promoting masking and vaccinations to addressing school safety and mental health stigma, the campaign guided millions to CalHOPE.org for free, accessible support.

14+ Billion

Impressions delivered across California through adaptive, stigma-reducing messaging that normalized stress, anxiety, and emotional care.

Multi-Year Impact

Mediasol’s flexible outreach strategy helped CalHOPE remain responsive to the public’s changing needs—reaching communities at scale, when it mattered most.

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Case Study
Making College Possible for Every Californian.

To close persistent gaps in enrollment and educational equity, the California Community Colleges launched the I Can Go to College campaign.

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Changing Recycling Behavior Across California.

In an effort to improve recycling practices and reduce waste contamination, the California Department of Resources Recycling and Recovery (CalRecycle) launched I Recycle Smart.

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Mobilizing a Statewide COVID-19 Response Across All 58 Counties.

When COVID-19 threatened the health and safety of Californians, state leaders launched Vaccinate All 58.